EXAMINER BLOG

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SYNERGY NOTES

DEFINITION: 'synchronising and actively forging connections between directly related areas of entertainment'
-supported by NEW TECHNOLOGIES - web, DVD, downloads etc.

media Institutions exploit various platforms to sell products!
FILM -> SOUNDTRACK -> VIDEO GAME

SYMBIOSIS: linking up of various companies to make products from one product.

EG Harry potter film = harry Potter soundtrack = Harry Potter video game

Exam Question:

-Importance of cross media convergence and synergy in the production marketing and distribution of film

SYNERGY IS THE BRINGING TOGETHER OF DIFFERENT MEDIA TEXTS

TEACHER SUPPORT OCR

Teacher Support Material Media

PAST EXAM PAPER

JAN 2010

http://www.ocr.org.uk/download/pp_10_jan/ocr_49249_pp_10_jan_gce_g322_ml.pdf

SEVEN QUESTIONS

1. The issues raised by media ownership in contemporary media practice.

2. The importance of cross media convergence and synergy in the production, distribution and marketing.


3. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange.

4. The significance of proliferation in hardware and content for institutions and audiences.


5. The importance of technological convergence for institutions and audiences.

6. The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions.


7. The ways in which the candidates own experience of media consumption illustrate wider patterns and trends of audience behaviour.

PPT UK FILM DISTRIBUTION

fda guide 2008

NOTES FROM NOODLE: EDITING

Editing is a way of compressing time and space or creating the effect of a dream sequence or flashback; it usually is ‘seamless’ and natural-seeming such that we tend not to even notice it.

• Editing is the cutting and joining of lengths of film to place separate shots together yet still manage to suggest a sense of a continuing, connected and realistic flow of events and narrative
• A montage is an edited series of shots that works as an ‘individual unit’ of meaning greater than the individual mise-en-scenes from which it is created.
• Continuity editing refers to editing techniques that keep the sense of narrative flow such as matched or eye-line cuts.
  
• A jump-cut is a dramatic edit that breaks time / space continuity yet still appears
  
• continuous and ‘natural’; an MTV edit is a rapid sequence of fast jump cuts that creates a conscious effect such as in music videos; a cross-cut follows action in two separate scenes; a follow-cut follow action to its consequence, e.g. a character looking out cuts to what they look at.
• Fades (sometimes to black) and dissolves create the sense of scenes moving forward. A sound-bridge carries sound across shots.
• Parallel action allows two scenes to be viewed yet still retain the continuity and realism and uses cross cuts.
• A sequence is a series of shots (i.e. a montage) that leads up to a climax as in a story sequence.

Daniel Chandler's Grammar of TV site is great for supporting you in developing your vocabulary and extending/reinforcing your K and U of TV production technique:

http://www.aber.ac.uk/media/Documents/short/gramtv.html