SEVEN QUESTIONS

1. The issues raised by media ownership in contemporary media practice.

2. The importance of cross media convergence and synergy in the production, distribution and marketing.


3. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange.

4. The significance of proliferation in hardware and content for institutions and audiences.


5. The importance of technological convergence for institutions and audiences.

6. The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions.


7. The ways in which the candidates own experience of media consumption illustrate wider patterns and trends of audience behaviour.