SYNERGY NOTES

DEFINITION: 'synchronising and actively forging connections between directly related areas of entertainment'
-supported by NEW TECHNOLOGIES - web, DVD, downloads etc.

media Institutions exploit various platforms to sell products!
FILM -> SOUNDTRACK -> VIDEO GAME

SYMBIOSIS: linking up of various companies to make products from one product.

EG Harry potter film = harry Potter soundtrack = Harry Potter video game

Exam Question:

-Importance of cross media convergence and synergy in the production marketing and distribution of film

SYNERGY IS THE BRINGING TOGETHER OF DIFFERENT MEDIA TEXTS