Wednesday, 5 January 2011
Tuesday, 4 January 2011
SYNERGY NOTES
DEFINITION: 'synchronising and actively forging connections between directly related areas of entertainment'
-supported by NEW TECHNOLOGIES - web, DVD, downloads etc.
media Institutions exploit various platforms to sell products!
FILM -> SOUNDTRACK -> VIDEO GAME
SYMBIOSIS: linking up of various companies to make products from one product.
EG Harry potter film = harry Potter soundtrack = Harry Potter video game
SYNERGY IS THE BRINGING TOGETHER OF DIFFERENT MEDIA TEXTS
-supported by NEW TECHNOLOGIES - web, DVD, downloads etc.
media Institutions exploit various platforms to sell products!
FILM -> SOUNDTRACK -> VIDEO GAME
SYMBIOSIS: linking up of various companies to make products from one product.
EG Harry potter film = harry Potter soundtrack = Harry Potter video game
Exam Question:
-Importance of cross media convergence and synergy in the production marketing and distribution of film
SYNERGY IS THE BRINGING TOGETHER OF DIFFERENT MEDIA TEXTS
Subscribe to:
Posts (Atom)